ABOUT

Detlef learnt his profession from the ground up. He was project manager in small, but excellent qualitative market research institutes. 

He  moderated a large number of focus groups & IDIs, wrote reports and held presentations for brands / products, services, concepts and communication checks.

Since 1988 he is working as an independent market-research consultant focusing on qualitative market  research and an international scope. 

He is associated with leading MR groups from the US, UK and Germany. 

He specializes on demanding areas such as healthcare, life-science, technology, finance and many others.

Detlef is a business psychologist. His degree (Diplom-Psychologe) was earned at Philipps University, Marburg/L.